Dan Fox Coaching 3.0

These assets are the foundation everything else builds on. You've invested in this carefully, and that investment shows.

Two areas where the innovation standard has grown since we built the original front-end:

Web design for high-end coaches

High-ticket client delivery

The foundation in Section 1 is real, and most of what's listed below is just the natural gap between "build the brand" and "launch the business." Five observations:

1. The course is strong, but the funnel doesn't have somewhere to send people. Your Mini-Masterclass pulls leads in cleanly - and then ends. There's no offer attached.
2. The high-ticket offer needs to feel more than "course plus calls." The work is premium. The container around it can reflect that - and at this price point, that increasingly matters for conversion and reputation.
3. QR codes and outreach need clean destinations. When you hand someone a code or you get a lead, there isn't a destination doing the work of converting them. The lead falls into a gap.
4. Kajabi is useful now, and it's the right home for the self-paced course. The course tier lives there. The decision is whether to invest in the high-ticket delivery layer.
5. Sales materials don't yet match the 1:1 reality. The sales page foundation was written for cohort delivery. The offer has evolved into something different - a 1:1 transformational process with the course as a companion. The page needs to reflect what you're actually selling now.

• Your premium clients live in apps. The daily experience of investing in yourself, in 2026, looks like opening an app - not a PDF or a Zoom link.
• AI is becoming the differentiator at the top end. Coaches who layer in AI-augmented reflection pull ahead of coaches who deliver linear curriculum.
• Owning your stuff beats renting it long-term. Rental platforms cap differentiation and end up costing a lot in subscriptions. Building your first owned client experience layer creates optionality and minimizes monthly cost.

You're not replacing Kajabi this year. You're starting to own parts of your setup at the high-ticket tier - and that's where the strongest coaching brands are moving.

A quick picture of Client Experience V1

Here's what the premium V1 client experience actually is so the rest of the proposal lands clearly:

A high-ticket client signs. They receive a private, branded URL - mobile-first, app-like - that lives parallel to your Kajabi course. Inside it:

• Twelve weekly pages built from your workbook, in your voice and visual world
• Worksheets and trackers that actually track - streaks, prompts, progress that persists
• A Warrior's Manifesto that becomes a living document across the 12 weeks, not a one-off worksheet
• Session prep and integration flows so every 1:1 starts with the client already prepared
• A coach dashboard so you walk into every session knowing exactly where each client sits

It's the delivery layer your $4,500 1:1 work deserves - owned by you, designed around your work specifically. Full scope, milestones and pricing in Section 12.

Here's what I'm seeing as the priorities:

• Sales paths that actually work. Clean destinations for QR codes, outreach links, mini-masterclass leads. Course priced and purchasable. Booking flow that pre-qualifies. A sales page that reflects the 1:1 reality.
• A clear separation between course tier and high-ticket tier. The self-paced course lives in Kajabi. The premium 1:1 experience can have its own home - or share the Kajabi home, depending on the choice you make on V1.
• Brand naming clarity. Sacred Theatre, Warrior Initiation, Embodied Expression - clear up what each thing is so buyers don't tangle.
• Sales materials that match the offer. A clean offer one-pager. A sales page rewritten for the 1:1 reality. One source of truth.

Your lead-generation work brings people in. This work handles where they land, how they buy, and what premium clients experience after they say yes. Two layers, doing different jobs.

Why now: You're going full-time. What's behind you has to match where you're heading.

The things I'm specifically not recommending right now, and the things that are real next investments but not for this engagement.

Not the move right now - and why

• Rebuilding the course first. The curriculum is already strong. Rebuilding it before the funnel works is polishing something no one is buying yet.
• Running paid ads. Ads into a leaky funnel just multiply the leak. Update the destination first, then turn on traffic.
• A full website rebuild. Your existing site can carry the sales paths in the near term. Rebuilding the whole site is something I would advise, for the reason mentioned, but not now.
• Hiring a full-time VA or ops support yet. Part-time social help is great, but there isn't enough repeatable ops to delegate full-time. Build the system first; staff it once it's running.

Valid later, not now

• Professional brand photography session
• Course platform migration off Kajabi
• Corporate strategy expansion

Native mobile app, AI coach companion, and Sacred Theatre as a productized event series are covered in Section 13.

You've already named most of this yourself. Foundation is simply the packaging - taking what you know needs to happen and getting it live so your first full-time months run on a system, not on outreach alone.

Three different things are happening in any coaching business. Worth being clear about which tool does what:

Foundation connects your sales paths to whatever backend you choose. V1 is the high-ticket delivery layer (Section 12).

A note on sequencing

If cash flow supports committing to both at signing, the integrated build runs 7-9 weeks total versus 9-12 weeks plus a gap if V1 is added later as a separate engagement — you save 2-3 weeks, the architecture connects more cleanly, and your first cohorts experience the premium tier live from day one. Both paths work. The question is whether you want to step into the market with a high-ticket experience that already matches where the industry is heading.

Keeping this in CAD since that's how we've always worked together.

Phased delivery. Foundation ships first and gets you live and selling. V1 follows when the cash flow and timing feel right.

If both are committed at signing, your first month of Continuity ON™ Light is included after launch - my way of helping support the growth of Dan Fox Coaching.

Foundation-only at $4,000 CAD is a complete engagement on its own (see Section 9). V1 can be picked up later as a separate decision.

Gets you live, selling, and able to send people to clear destinations. You deliver high-ticket clients through your existing Kajabi + Zoom + WhatsApp model.

The first 7 days

• Day 1: Agreement signed, kickoff call booked, access confirmed across Kajabi, Stripe, Calendly, domain.
• Days 2-3: Sales pathway audit complete - I map every existing entry point and where it currently breaks.
• Day 4: Offer clarity working session - we lock the 1:1 offer language and the course offer side by side.
• Days 5-7: First pass on the sales page rewrite and Calendly intake flow lands in your inbox for review.

Included - explicit scope

• Sales pathway audit and architecture
• Offer clarity working session
• Brand and naming clarity (Sacred Theatre / Warrior Initiation / Embodied Expression)
• Course sales path: course priced and live in Kajabi
• Book-a-call pathway: Calendly intake form, pre-qualifying flow
• Mini-Masterclass next step: funnel attached to a real offer
• QR-code-ready sales links
• Sales page rewrite for the 1:1 reality
• Launch QA and soft-launch support

Ongoing Kajabi support is handled separately via a dedicated Claude setup - not billed against Foundation.

Out of scope - explicit

To prevent any drift:

• Workbook content adaptation, worksheet redesign, or any high-ticket client portal build (this lives in V1)
• Kajabi course module loading (videos, downloads, thumbnails, reflection field config, module publishing) - covered under Program ON™ closeout, no additional charge
• Module 7-12 video editing and Mini-Masterclass teaser v2 - covered under Program ON™ closeout
• Brand photography
• Full website rebuild beyond the sales path additions

Outcome

You're live. Discovery calls are coming in. The course is purchasable. QR codes and outreach lead somewhere that converts. High-ticket clients sign and you deliver them through your existing Kajabi + Zoom + WhatsApp setup.

Milestones

Your Kajabi course is the self-paced course product - where buyers learn the work on their own. Client Experience V1 is for your $4,500 1:1 clients: a different tier, different infrastructure, different feel. Same brand, same teaching, but designed specifically for the premium relationship.

When a high-ticket client signs, they receive a private URL - branded, mobile-first, interactive - that lives parallel to the Kajabi course, not on top of it.

Included - explicit scope

• Client pages. Private welcome page, 12 weekly content pages built from your workbook in your voice, and a completion + integration page.
• Worksheets & trackers. 36 worksheets as web components with auto-generated printable PDFs, 12 daily practice trackers, plus voice and embodied expression trackers with real streak counters.
• Session flows. Multi-step session prep flow and post-session integration flow, applied across all 12 weeks, plus 12 session playbooks for your facilitation reference.
• Manifesto & Mission builders. Guided multi-step Warrior's Manifesto builder (a living document refined across 12 weeks) and Mission Statement builder.
• Coach dashboard. See every client at a glance - who's prepped, who hasn't logged in, where each one sits across the 12-week journey.
• Onboarding & access. 5-step client onboarding email sequence triggered when a high-ticket client signs, authentication, access management, and mobile-native polish throughout.

Full granular scope (each page, worksheet, and component itemized) available on request.

Out of scope - explicit

• Native iOS/Android mobile app (Stage 3)
• AI coach companion (Stage 4)
• New course content or curriculum changes
• Course platform migration off Kajabi
• Anything beyond the 12-week arc as currently designed

Outcome

Your high-ticket clients sign on, receive a private URL, and step into a delivery experience that matches the depth of the work you do. You walk into every session with a coach dashboard view of where every client sits. The Manifesto becomes a living document, not a worksheet. Prompts persist. Trackers actually track. You own the client experience and the underlying build assets.

Milestones

When V1 is delivering and your client roster is real, the natural next layers are:

• Native mobile app - convert the V1 web experience into native iOS/Android
• AI coach companion - AI-augmented reflection and pattern recognition trained on your content
• Sacred Theatre as a productized event series

These are real but parked. Each becomes its own scoped engagement when timing makes sense.

Here's what your high-ticket clients could step into - a glimpse of the experience that gets built in V1.

(Concept preview, not final design)

Revisions

One consolidated revision round per asset. Additional rounds at $170 CAD/hr.

Timeline

Foundation delivered in 3-4 weeks from kickoff. V1 delivered in 6-8 weeks following Foundation.

Pause Clause

14+ days of client inactivity → project auto-pauses; timeline extends day-for-day on resume.

Approvals

Client approvals within 5 business days, or timeline extends day-for-day.

Scope additions

$170 CAD/hr, pre-approved in writing only. Out-of-scope items explicitly listed above.

IP transfer

On full payment.

Confidentiality

Both directions, ongoing.

Case study rights

With written consent for any individual use.

Governing law

Ontario, Canada. Venue: Toronto.

Once you're live and delivering, most coaches want a light layer of ongoing support - a place to bring the questions that come up in real client work, asset reviews, the next iteration. Continuity ON™ is how I structure that. No decision today; this is here so you know what's available when launch is behind us.

Standard Thriving Founder tier, priced in USD, independent of this engagement.